SEO competitor analysis tools free The best ones

22+ SEO competitor analysis tools free The best ones

SEO competitor analysis tools free The best ones

Access powerful SEO competitor analysis tools for free. Stay competitive and boost your search engine rankings effortlessly.

1. Semrush

Semrush Inc. is an American publicly traded company that provides the Semrush SaaS platform. This platform offers a free competitor analysis tool that is commonly used for keyword research and to access information on internet rankings, such as search volume and cost per click. With SEMrush, you can analyze your competitors’ top organic and paid keywords, backlinks, and other important factors.

SEO competitor analysis tools free The best ones

2. Similarweb

Similarweb provides digital intelligence services for customers in the enterprise and small to medium-sized business sectors. The platform offers web analytics services, providing users with data on website traffic and performance for both their own sites and those of their competitors. With this free competitor analysis tool, users can examine the origins of traffic, the demographics of the audience, and the sources of traffic coming from their rivals.

SEO competitor analysis tools free The best ones

3. SpyFu

It’s among the top free competitor analysis tools, ideal for outperforming rivals. We hold an edge over our competitors, thanks to its numerous outstanding features.

You can search for any domain to see its complete Google presence over the last 16 years, including all purchased Google Ads keywords, organic positions, and ad variations.

Also Read: how to do keyword research with Google keyword planner

4. Google Trends

Google Trends is a website that assists users in monitoring the most popular Google searches across different geographic locations and language communities. The site utilizes graphs to compare the search volume of different terms over time. With Google Trends, you can easily discover where and when your competitors are being mentioned online.

SEO competitor analysis tools free  best ones

5. SE Ranking

SE Ranking is an all-encompassing SEO platform with over 30 tools designed for every aspect of search marketing. This platform offers users analytical data and monitoring features to enhance their website’s rankings in search engine results pages (SERPs). It is favored by SEO specialists, agencies, marketers, and business owners alike.

One of SE Ranking’s standout features is its Competitive Research tool, which allows for 360º semantic analysis. Users can start by entering a seed keyword into the Keyword Research tool to access the best keyword suggestions based on difficulty and search volume. Additionally, users can analyze their competitors’ keywords to identify overlaps with their site and expand their own keyword list, ensuring they don’t miss any valuable opportunities.

In addition to semantic analysis, the Competitive Research tool provides insights into the channels and keywords driving traffic to competitors, as well as any products they offer that might be missing from your own offerings. Users can also gain an understanding of their rivals’ backlink profiles and delve into the history of the ads their competitors have been running in search.

Key information provided by the tool includes estimates of a domain’s traffic and its associated cost, traffic distribution by page, keywords for which each page ranks, keywords driving traffic to a website, keyword rankings, statistics on new and lost keywords, CPC, and the number of advertisers for each keyword, as well as insights into Google Ads marketing campaigns and monthly ad history.

6. Ubersuggest

Ubersuggest is a robust SEO tool and a free Chrome extension that provides information on term competitiveness, CPC, and monthly search volume. The extension also offers valuable insights into specific keyword queries on Google, YouTube, Amazon, and other websites. It is an excellent free competitor analysis tool, particularly for beginners.

SEO competitor analysis tools free The best ones

7. Moz

Backlinks are crucial for SEO. Use this free competitor analysis tool to conduct a comprehensive backlink study of any of your competitors. Use the information to create superior content, and then reach out to the websites currently linking to your competition to request a link to your content. Moz offers tools that streamline SEO, inbound marketing, link building, and content marketing and is backed by the largest community of SEOs worldwide.

8. SEO PowerSuite

distinguishes itself in the SEO toolkit market by emphasizing competitor analysis and offering unlimited projects, a feature not often found in other tools. This robust suite enables users to perform thorough audits of competitors’ websites, analyze backlinks, and track keyword rankings, providing valuable insights into their SEO strategies.

Its notable competitor analysis features include backlink profile comparison, keyword gap analysis, a content editor, SERP analysis, and more.

Also Read: keyword Research way

SEO competitor analysis tools free best


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