Best prediction for SEO, for you, in 2023 It’s gonna be a lot different than it’s ever been before. And in this article, I’m going to be sharing my top nine SEO predictions for 2023. And most importantly, what you should do to prepare for these changes.
My name is Hasan and the founder of five seven-figure SEO businesses that take the marketing lead spring authority builders, the search Initiative, and the Philly lab. At any given time I have at least 5 websites under management.
I’m also consistently running single variable SEO tests to uncover the nuances patterns and trends of the Google algorithm and I’m about to share nine SEO predictions that have come up with based on my own experience, plus from networking with the best in the industry.
Bear in mind, I’m not going to be giving you generic SEO advice that you typically hear in the news like the stuff like Google is going to take more of your organic clicks so they can make more room for voice search is going to dominate 2022 By the way,
it’s not that stuff is obvious, and you deserve better. then that you’re going to be getting some insightful predictions that will actually make a difference in your SEO strategy in 2022.
Best prediction for SEO
But first, let’s talk about why it’s so important to get ahead of these changes. According to the Search Engine Journal, Google releases 1000s of algorithm changes per year. Most of them go completely unnoticed, but nonetheless, you feel them and many of them are publicly announced quote-unquote,
Google core algorithm updates, and that’s when you see us running around like their hair’s on fire. The point I’m trying to make is that ultimately, you can count on SEO changing significantly in 2022.
SEO is about staying ahead of the game. When you’re able to understand the direction Google is going you can prepare your website beforehand and you end up a nice steadily improving traffic graphs like these. And then at the dinner table,
you can tell your wife or husband ingenious repeatedly. But if you ignore the trends, don’t be surprised to see a declining traffic graph that descends into the bowels of hell itself.
And you end up on the streets just thinking about the glory days when you actually had a website that was on page one of Google The thing is, you can pretty much guarantee
that your competition is doing everything that’s considered current industry-standard knowledge and the way you get ahead was by future-proofing that’s what this video is for preparing you for 2022 and beyond.
If you like what I’m doing here let me know by giving the like button a future by pressing finish so that a like button that gets pressed has a 57% greater chance of getting a college degree and a 71 higher chance of finding true love in their life.
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But in all seriousness, it helps my channel out a bunch it also helps the YouTube algorithm figure out what you like so you can get more videos like my first Seo 2023 prediction is that AI content software will get better and better.
And its adoption will grow exponentially. Since open AI is GPT three deep learning language models came out a whole slew of content generator software has entered the market. Some of the most popular ones are Jarvis phone, conversion, AI,
Article Forge, and writer, and in 2021, even in the first iterations of this type of software, it’s already getting deployed by SEOs around the world. People are using content for easy stuff like product descriptions on e-commerce sites,
or guest post content, and often even on their own breakable websites. I’m running a fun experiment myself building a website from scratch using 100% ai generated content. And I’ve already completed two very interesting single variable tests.
There’s a concept called topical authority. In a nutshell, the more coverage your website has on the topic, the larger the chance that Google will have Demian authority on the topic, and this ranking is higher we’ll talk more about this later.
what is SEO and how does it work for small businesses in 2022:
So for example, if you wanted to be an authority on Apple’s be like hell fine and right at one article on them. To learn more about topical authority, check out my interview with Corey tag Berg after you watch this video.
I left a link in the description box content I ran an experiment creating 12 new articles with Jarvis for a website on a topic like apples, add them to the site, and monitored the rankings traffic this is the result of the SEO testing software.
The black line is above the blue line. That means that my apple content increased ranking compared to the control group of oranges to some of the results their content was good enough.
That said in my opinion, the technology hasn’t matured enough to deploy completely. The process is clunky and doesn’t come out too great without a lot of hand-holding.
READ HERE: Off-page SEO Best Practices
They also don’t write SEO-optimized content that’s driven by a powerful technology like surfer Jarvis is leading the pack on this and is currently working on developing integration with surfer. But in 2022.
My prediction is that the tools will continue to mature they’ll get more user-friendly, the content will get better, and they’ll integrate better with content optimization tools,
and because of this people will start using AI content more frequently on critical content pieces on their website. Such as reusable content as the goal of conversion.
So what should you do to prepare for this, start playing around get a trial license of the content writer choice get familiar with these tools because I truly believe they’re going to become mainstream in the SEO workflow.
My second Best SEO prediction:
is that Google will continue to put backlinks on a pedestal as one of the most important ranking factors, if not the most important, it’s blatantly obvious to anyone who’s looked at Google results for high competition queries page one of Google is dominated by sites with huge backlink authority.
This keyword best coffee machine doesn’t have any coffee websites ranking on page one. It’s all high authority media sites authority Trump’s relevance in today’s algorithm expect this to carry over into 2022.
Last year going into 2021 I had actually predicted that relevance would get a comeback, but we saw none of that going on and I don’t expect that to change. And the reason relates back to my first prediction if AI content improves drastically and runs rampant.
Best SEO tips for 2022
Then Google needs to scale back its ranking weighed on content and applied to other places like links. So what should you do about this continue to put an emphasis on link building This table illustrates where I’m putting my backlink efforts.
30% of the links I build are in the category of white hat link insertions. I’m manually outreaching into websites I want to link from and asking to get a link placed into existing articles,
preferably with some links going into them. 5% of my links are coming from directory citations even for my affiliate sites. And for that, I’m using SEO Butler and citations builder.
15% of my links are coming from editorial-level sites we’re talking here 70 And above for this, we’re using Haro link exchanges with high authority competitors in digital PR campaigns.
And lastly, the main bulk of my link building at 50% is coming from guest posting through authority builders. To learn more about link building I’ve left the link to an entire playlist in the description. Make sure to check it out after reading this article.
Top SEO 2022 prediction:
is that parasite SEO will continue to work what is parasite SEO? It’s when you put content on another website or platform leverage their authority and start to rank for keywords. Check out the search results for the best male enhancement pills.
No one ranking has any sort of relevance on the topic of penises. They’re all huge authority sites and with the exception of Amazon, it’s all sponsored content. In other words, Parasite SEO.
This has been around for years now and I believe this will carry on into 2022 Mainly because Google will continue to value authority on this one. Let’s see though I’m like 60% confident with this prediction.
Seems like something Google would want to fix and what can you do about this? Unfortunately, I think for us parasite SEO, we might be a little late to the party. If you haven’t already started.
Many of the media outlets that will sell placements won’t publish twice on the same topic and they’ve already been rinsed. So what I’m doing is turning my own sites into mega authorities just like these if you can’t beat them join my next SEO prediction for 2022 is that Google will continue to experiment and change the search result page more and more in 2021.
We already saw a lot of this. For example, the SEO community blew a fuse when Google started rewriting title tags, and for good reason. In this case, Lilly re-found Google was displaying a freakin anchor text instead of the title tag.
Best SEO Prediction in 2023:
We also saw stuff like interesting find which shows up on mobile app and displays personalized recommended content based on what you’re searching for.
We’ll talk about personalized content later. And we have the local top sites or things to do feature that gives you suggestions on what you can do in the local area and also visual stories which come up in a lot of mobile searches.
Expect these experiments to continue some will go away and some will stick but the writing is on the wall you’ll see more different types of content on a single search result page like here where there are video results for a query video seems to be the biggest thing that Google wants to push. In my humble opinion.
What you should do is ride the wave and start producing video content in 2021. I’ve added significant effort to YouTube for both this channel and the channels for my affiliate sites.
The synergy is great. You get discovery traffic from YouTube through their amazing discovery algorithm,
a most effective SEO technique
Also read: How to Rank youtube videos fast
then you can send that traffic back to articles on your website, and then take your high-traffic pages of Google to embed videos into them from your channel. Then grow your channel at the same time.
And let me tell you, When you’re logged into Google chrome google can track what you’d like to read, watch and consume. Doesn’t it make sense?
That what I get for certain queries might look completely different from what you might get from the same query. In my opinion, Google is learning a lot from the success of YouTube which is an extremely personalized experience.
I mean, if you really want to get to know someone takes a look at their YouTube homepage. Preparing for this is easy. You should be doing this anyway, the solution is to focus on
my next SEO prediction:
of 2022, which is that user engagement will increase as a ranking factor.
This goes back to once again, the success of YouTube. The YouTube algorithm is almost entirely based on engagement, namely how long people watch your videos and how much they interact with them.
My prediction for SEO
that the Google search algorithms will increase the amount of engagement time on the page and goal completion having the ranking algorithms What do I mean by goal completion?
If someone lands on your page reviewing the best wireless routers, and they’re only on your page for one second, but they click on one of those Buy Now buttons, that’s not a bad thing.
That’s called the happy searcher who got their goals and it’s not what some people incorrectly call a bounce. What you do want to watch out for is pogo-sticking.
This is when someone lands on your page doesn’t like what they see then goes back to the search result and clicks on something else in search of their answer.
This is not a good thing and the opposite of what you want your users to do. It’s a terrible signal to Google.
Here’s how to prevent pogo-sticking. As soon as someone lands on your page, let them know they’re in the right place by showing imagery, a big headline related to their search query.
Next, you want to help them with a strong introduction paragraph check out my video on the intro paragraph in the description. After that use trust signals to show that you’re legit and that you’re an expert on the topic.
And lastly, give them the answer they’re looking for right away as fast as possible.
Best prediction for SEO:
is that the concept of topical authority will become standard SEO practice.
We touched upon this a bit earlier, the more you read on a given topic and quote-unquote cover it the more that Google thinks you’re an authority on that topic, but it doesn’t stop there.
The articles need to link together in an intelligent way. And each article in itself needs to be optimized with all the entities and phrases that are expected in a top-ranking article for its query.
Many SEOs have been operating like this since the Stone Age or many SEOs are just learning about it. Now. It’s my prediction that in 2022, it’ll become widespread.
One of the most challenging parts of the topical authority strategy is creating a topical map, which is basically a list of keywords that need to be covered in order to completely blank a niche and my company’s lead spraying in the search initiative.
Best SEO technique:
We personally have been working on in-house processes to automate the topical map generation process and whether it is us or some other tool provider that brings a solution like this to the market or if and when we share this technique in the affiliated lab,
the adoption of topical authority will grow and as a result, I expect us to put fast publishing at the forefront of their efforts.
The people who can publish quality content the fastest and cover their niche completely will win.
What can you do to prepare for this first watch my video on topical authority. And then for example, if you are in the fishing niche, start experimenting with publishing with the goal of complete niche coverage on your website.
publish everything you can about fishing, not just the topics that will make you money like the best fishing poles. even publish content that will have zero search volume. We’ve seen excellent results with this strategy and solid members of the affiliated lab.
Why because it works.
Also, read how to do technical SEO
Best prediction for SEO:
My next SEO prediction in 2022 is and I hate to be a party pooper but the frequency of Google core algorithm updates will increase. As mentioned in the intro Google releases 1000s of updates per year.
This is what I think happened with the Google product reviews update.
That affects literally no one you know, but the entire SEO industry will react to them like the biggest deal in the universe and every SEO conference will have at least one presentation on it.
I’m talking about you with Vitals anyhow to prepare for algorithm updates in the affiliated lab. We have a model that does all the things SEO is really a holistic endeavor.
Make sure to get your website up to scratch in every SEO department. Your technical SEO needs to be on point with no loose ends with regard to site speed, redirect issues, crawl problems, etc.
Your content needs to be on point each page needs to answer the search intent perfectly content should interlink in an optimized fashion, a backlink should be diverse, clean, and authority do all the things the is that SEO will finally completely be 100 Just kidding, SEO can’t die has been dead already for years.
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